In January Brave partnered with news website Cheddar to offer its users three months of free access to premium content. Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance.” “With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention. Brendan Eich, CEO and co-founder of Brave Software said: The company further notes that it is working with charity-related blockchain consultancy startup The Giving Block to provide ad inventory and test use cases, as well as nonpartisan nonprofit organization The Human Right Foundation, which is featured as part of the launch, where users are able to tip the organization through Brave Rewards. Brave Ads purportedly ensures that brands are connecting with people who are interested in advertising, eliminating costs, and risks regarding privacy, security, and fraud. The announcement reads that users of Brave - which is an open-source blockchain-powered browser that blocks ads and website trackers - can now receive 70% of the ad revenue share as a reward for their attention in the form of the browser’s native cryptocurrency, basic attention tokens (BAT). The development was announced on Brave’s website on April 24. Decentralized browser Brave has launched Brave Ads, an option that enables its users to earn rewards for watching advertising.
0 kommentar(er)
